Anew Age-Transforming Concealer SPF 15 Review

I thought I would try the Anew Age-Transforming Concealer with SPF 15 to see if I liked it or not. I got the lightest shade that was available, Natural Fair. My complexion is very light, and I find it hard to actually get foundations and concealers, especially concealers, that work with my skin tone.

I have to say, I was not too impressed with this concealer. First of all, the shade I picked was not light enough for my skin tone. It looked a bit orange against my skin, and even after using the the Ideal Shade Cream-to-Powder Foundation over it my friends still noticed it was there.

I didn’t really like the brush applicator either. It was about 1/4th of an inch wide, and it took forever to get the product to come out for the first use. Even then, I had to stop during applying it to twist the applicator to get more product to come out. With the brush applicator, it was also hard to get the right amount to apply smoothly at any given time. Most of the time, the middle was applied very thin, and the brush spread the product to the sides. With one swipe, I could go from too much product, to not enough. This is definitely not good for under the eyes.

While wearing the product, besides it being seen by my friends numerous times, I didn’t really feel it there. It was the same light-weight product that I would expect from Avon.

Price is very important to me as a consumer. This is one of the more expensive concealer out there, the ones like this with similar applicators or SPF 15 protection are about the same price, but usually run a bit less. Avon always has great specials on their products though. I suggest to wait for a sale before trying this product if you would like to experience it for yourself.

Ratings

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Specials

There are currently no specials for the Avon Age-Transforming Concealer with SPF 15 at this time. Continue to check back on my online Avon Store for more information and the latest prices!

How to Use

To apply the Anew Age-Transforming Concealer with SPF 15 you will need to twist the bottom of the applicator until the product begins to show through the brush. Then, ‘paint’ on directly to your problem areas.

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About the Author

Liz Lane is currently a stay at home mother of 2 and Avon representative. I have been a representative since November 2010 and I love helping others with all of their makeup and beauty needs.

Ideal Shade Concealer Stick Review

The truth is, I use to hate wearing concealer. I’ve never had the clearest skin, and the most of the concealers I’ve tried have been oily, chalky, heavy, or too dark. I have a very pale complexion, so getting a color that’s light enough for me is very hard to do.

When I started Avon, I decided to try this concealer because it looked mess-free and easy to use. I realized pretty quickly that, with any foundation, concealer, or powder, I would have to use the lightest shade. After finding a foundation sample that disappeared when blended into my upper jawline, I knew that the Ideal Shade Concealer Stick in Fair was my best choice.

Out of the box, I fell in love with this concealer. It is very easy to apply, and is the perfect side (about 3.5 inches long and less than half an inch wide for application).

“Paul Innis, a world-renowned color expert, says ‘for blemishes, it’s best to use a concealer that matches your skin tone. But for undereye circles, go one or two shades lighter. Trying to match your complexion won’t give you the lift your eyes need.’

“As one of the most in-demand celebrity makeup artists, Paul has perfected the looks of many ‘A-List’ stars and internationally recognized supermodels. His work appeared in top beauty magazines. And now he shares his treasured trade secrets with you. Paul has worked with the Avon color lab to develop an expanded shade palette…so now there’s a more precise match for everyone.” – Avon

While I still believe that getting a shade or two lighter may be sound advice for some, I couldn’t go any lighter. I mainly use the concealer for some very dark undereye circles as you can see in the image on the left. The image on the right is a picture of the same eye after foundation and the Ideal Shade Concealer Stick is applied. The difference is clear.

image 1 – undereye circles with foundation only

image 2 – undereye circles after applying Ideal Shade Concealer Stick

The Ideal Shade Concealer Stick goes on smooth and is very light-weight for a concealer. I found that it works great with my undereye circles, but for some of my darker blemishes it does not work as well. While I don’t expect every blemish to disappear completely, I feel this product could probably do a slightly better job, but overall it’s not that bad.

It lasts for most of the day. I use to also work 10 hours a day at a desk job, and I rub my eyes a lot, especially when tired. I didn’t notice any real wear until the last couple of hours of my shift, if at all.

There’s no listed benefits added to this product that don’t involve covering blemishes, but I believe it does a great job at that.

The Ideal Shade Concealer Stick has a very modest price. When searching for other concealers, it seems to be a bit cheaper than most overall. It’s about average in price when compared to other concealer sticks on the market. The best thing about Avon products is that they will often be on sale.

Ratings

Coverage
Weight
Durability
Benefits
Price
Overall

What do the ratings mean?

Specials

Avon’s Ideal Shade Concealer Stick is currently Buy 1, Get 1 half price! Try this great product by going to my online Avon Store.

How to Use

First, make sure you pick a shade that is right for you. Apply the concealer by smoothing it over any problem areas. The concealer can be used under the eye or anywhere else on the face. Once you have applied it where you need, blend it in until you can no longer see the edges. You can use your fingers to blend or a makeup sponge. I personally use the one that I use for my foundation.

To extend the concealer stick, twist the casing.

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About the Author

Liz Lane is currently a stay at home mother of 2 and Avon representative. I have been a representative since November 2010 and I love helping others with all of their makeup and beauty needs.